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Protective Asset Protection announces its XtraRide service contract program for RV dealers has been endorsed by the TRVA
PRESS RELEASES - July 24, 2023

ST. LOUIS - (July 24, 2023) – Protective Asset Protection, a leading provider of F&I programs and services, today announced its XtraRide® service contract program has been endorsed by the Texas Recreational Vehicle Association (TRVA), established in 1974 as the first independent RV state association in the U.S. XtraRide is also exclusively endorsed by the National RV Dealers 


TRVA is a statewide trade association representing companies engaged in all aspects of the recreational vehicle industry. For over three decades, Protective has been fortunate to work with the RV industry to deliver F&I solutions and valuable training to help support dealers and the industry as a whole.  


Protective and its XtraRide service contract program have been helping RV dealers offer the best and most reliable F&I products that help RV owners keep their units on the road in safe, reliable condition so RVers may see the world with great comfort and convenience. Protective ensures its network of RV dealers has access to ongoing F&I training programs, as well as affordable F&I products that cover all critical components. By partnering with the TRVA, RV retailers have access to reliable F&I products, as well as education, member services, industry leadership, and market expansion programs that promote the increased sale and use of RVs along with advancing the positive image of the RV experience. 


“We have always placed a high premium on providing TRVA member RV dealers and their teams with educational resources and quality F&I products through our XtraRide service contract program,” said Bill Koster, vice president of specialty sales and training for Protective Asset Protection. “In our business, continuity and reliability are key elements in helping RV dealers grow, prosper, and properly serve their customers, and we are proud of the excellent partnership we have with the TRVA and its members.” 


According to the resource page, RV ownership is at a record high with 11.2 million households owning an RV as of 2021, up 62% over 6.9 million households in 2001 and 26% more than 8.9 million RV-owning households in 2011. It also showed Millennials and Gen Zers are becoming RVers for life with an impressive 84% of 18-to-34-year-olds planning to buy another RV in the next five years. 


According to Phil Elam, executive director for the TRVA: “Enhancing this customer loyalty is critical today. Customers place a premium on RV dealers who pay close attention to protecting their RV investments. Today’s F&I products offer an extra incentive, but they also show customers that dealers are willing to perform at the highest service level possible. What’s more, F&I products continue to help maximize the value of each RV on the road.



About Texas Recreational Vehicle Association (TRVA)

In 1974, TRVA was founded as the first independent RV state association in the U.S. TRVA is a statewide trade association representing companies engaged in all aspects of the recreational vehicle industry, including:


RV Dealers, Manufacturers and Suppliers

RV Service and Repair Companies

RV Parks and Campgrounds

Financial, Insurance and Aftermarket Companies




Protective Asset Protection has been providing F&I solutions for the automotive industry for 60 years. We proudly serve thousands of dealerships throughout the U.S. and Puerto Rico, with innovative F&I products, training, dealer participation programs and technology. Our portfolio of vehicle protection plans, GAP coverage, limited warranties and ancillary products provide opportunities to generate revenue with products that help drive customer retention and satisfaction. Protective Asset Protection is part of the financial services holding company, Protective Life Corporation. For more information about Protective Asset Protection call 800-794-5491, or visit