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Training Calendar and Registration

For further questions, or if you would like to discuss on-site training options, please contact us today at

F&I Sales Skills: The Art of Choosing

F&I Sales Skills is a 2 1/2-day course instructed by seasoned and experienced sales trainers who provide real-world knowledge and practical skill building. This hands-on learning focuses on applying what was learned and interacting with peers. Class participants will practice interview tactics and menu presentations using video role play exercises and real-world scenarios while learning from other F&I professionals from around the country. This course is designed for professionals new to the role and seasoned professionals in need of a refresher. A variety of topics are included in this class including but not limited to:

F&I System the ART of Choosing: Closing the Sale

F&I Sales System, Menu Selling and Objection Handling/Closing the Sale Today

Learning Styles to Foster Trust and Build Rapport with Customers

Extended Service Contracts

GAP Coverage

Personalized Coaching

F&I Sales Skills

Philadelphia, PA

October 10-12, 2023

Specialty F&I

Delta Hotel by Marriott Philadelphia Airport

500 Stevens Dr

Philadelphia, PA 19113


F&I Sales Skills

Orlando, FL

November 7-9, 2023



Hyatt Regency Orlando International Airport
9300 Jeff Fuqua Blvd.
Orlando, FL 32827

Protective Agent Certification (PAC)

How to Sell Protective is now 2 days. The class is focused specifically on product, key protective managers, and all our participation programs including the Protective Dealer Owned Warranty Company.

Protective Asset Protection delivers proven training programs designed to empower our agents to develop, retain and win new business. Our courses provide real-world tools, techniques, and tactics you need to excel. Our Protective Agent Certification (PAC) class provides a comprehensive, end-to end solution with all the knowledge and tools needed to successfully represent Protective in the marketplace. Taught by experienced Protective team members, this 2-day workshop will review all the Protective product offerings, technology options, program structures and business processes you will need to quickly build your book of Protective business.

Protective Agent Certification

St. Louis, MO

October 10-11, 2023

Protective Asset Protection
14755 N. Outer Forty, Suite 400
Chesterfield, MO 63017

Performance Webinar Series - Pathway to Success

The third Wednesday of every month, Protective will host a 30-minute session designed to introduce or reimagine ideas, processes, philosophies and psychologies that are currently being used by some of the most successful F&I managers in the country. Sessions will include 5-10 minutes for Q&A.

Setting the stage: How do you introduce your menu of options?


Wednesday, July 19, 2023

Menu design and presentation


Wednesday, August 16, 2023

The role of professional curiosity


Wednesday, September 20, 2023

Guiding your customer from no to yes


Wednesday, October 18, 2023

Building your best closes


Wednesday, November 15, 2023

A-Z process review


Wednesday, December 20, 2023

Online Training Solutions

Protective’s online training solutions provide product knowledge and professional skills necessary to be successful in today’s F&I industry. Each course is designed to maximize content retention with engaging videos, study guides and certifications.