A 3.5 day training course!

Whether you're a seasoned F&I professional or new to the role, F&I Essentials Sales Skills is designed to sharpen your core competencies, reinforce the “why” behind each step of the process, and elevate your ability to close deals with confidence and credibility.

This course dives deep into the Anatomy of a Close, revisits proven techniques, and introduces fresh concepts like the Choice of Choosing—giving you new tools to influence outcomes and drive performance.

NOW using AI role-play simulations to refine your approach and consistently move customers toward a yes.

Increase your ability to react appropriately

-Be Prepared for a “No” and turn objections into opportunities

-Be knowledgeable and be able to respond to questions efficiently

-Quick thinking/problem-solving skills

-Emotional intelligence – staying calm, cool and collected instead of defensive

How to Sell Protective is now 2 days. The class is focused specifically on product, key protective managers, and all our participation programs including the Protective Dealer Owned Warranty Company.

Protective Asset Protection delivers proven training programs designed to empower our agents to develop, retain and win new business. Our courses provide real-world tools, techniques, and tactics you need to excel. Our Protective Agent Certification (PAC) class provides a comprehensive, end-to end solution with all the knowledge and tools needed to successfully represent Protective in the marketplace. Taught by experienced Protective team members, this 2-day workshop will review all the Protective product offerings, technology options, program structures and business processes you will need to quickly build your book of Protective business.

We're proud to offer a highly successful virtual training class tailored for new F&I managers and those seeking a refresher. This course has consistently filled up month after month, with participants reporting increased confidence, improved performance, and real-world results. While not a replacement for face-to-face training, it delivers powerful insights and practical skills that make a measurable difference. Through interactive sessions, you'll connect with peers, share experiences, and learn collaboratively. Join our National Sales Trainer, Derwin Williams, during the first week of each month and take the next step in your professional journey with a program that's proven to deliver.