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F&I solutions from an industry leader
Protective Asset Protection is a leading F&I provider, serving dealers for over 60 years.
Our parent company, Protective Life Insurance Company, has been serving people for over 115 years. Protective Life Corporation is a wholly owned subsidiary of Dai-ichi Life Holdings, Inc., which is ranked on the Fortune Global 500 list as one of the world's largest companies based on revenue.*
*fortune.com

Discover the essential trends, challenges, and opportunities shaping the F&I industry. Protective’s F&I Industry Update reveals how digitalization, shifting consumer attitudes, market pressures, and new technologies are impacting dealership profitability across all industries. Get actionable insights to help your business thrive in a rapidly evolving market.
Download it now and take your business to the next level.
Full product portfolio
Our technology solutions



Protective Training Institute
On demand
Online training and development for F&I professionals keeps skills sharp with less time commitment
Classroom
Sales skills for F&I managers and F&I sales, bootcamp courses offered in a classroom setting
Onsite
Onsite training available to provide in-depth product knowledge and presentation best practices



