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Protective Asset Protection Extends Relationship with RumbleOn Inc. to Further Extend F&I Offerings Throughout the Powersports Industry
PRESS RELEASES - April 25, 2022

Protective Asset Protection, a leading provider of F&I programs and services, announced today it has signed a national agreement with RumbleOn, Inc (RMBL), the nation’s first technology-based omnichannel powersports platform. As part of the deal, Protective Asset Protection will offer a full suite of F&I products to RumbleOn customers, along with expanded training and support to RumbleOn retailers. 

The powersports market experienced record growth during 2021, with the industry expected to grow to nearly $50 Billion by 2027.

RumbleOn recently acquired the Freedom Powersports group and now has nearly 60 locations nationwide.

"We are committed to offering unparalleled product offerings and services for the powersports industry and are excited about how the relationship with RumbleOn will benefit their dealers and customers across the country,” said Rick Kurtz, senior vice president and chief distribution officer, Protective Asset Protection. “Our value proposition and overall product offering is robust and growing, and our suite of services will only help our dealer customers grow and thrive into the future.”

“The powersports industry is at a very exciting time right now and many of our dealers continue to take advantage of consumer demand and a strong appetite for vehicles across many subsegments,” said Bill Koster, VP of specialty products and training, Protective Asset Protection. “We anticipate that extending our relationship with RumbleOn will further help our dealer partners ensure they protect their customers’ investment of their purchase.”

"We are very pleased to have the opportunity to expand our partnership with Protective, as we work to create a world class experience for all of our RumbleOn customers. We appreciate the Protective commitment to the powersports industry and look forward to growing this critical area of our business”, said Marshall Chesrown, RumbleOn’s founder and CEO. 



RumbleOn, Inc. is the nation's first technology-based omnichannel powersports platform. Headquartered in the Dallas Metroplex, RumbleOn is revolutionizing the customer experience for outdoor enthusiasts across the country and making powersport vehicles accessible to more people, in more places than ever before. To learn more please visit us online at

Protective Asset Protection has been providing F&I solutions for the automotive industry for 60 years. We proudly serve thousands of dealerships throughout the U.S. and Puerto Rico, with innovative F&I products, training, dealer participation programs and technology. Our portfolio of vehicle protection plans, GAP coverage, limited warranties and ancillary products provide opportunities to generate revenue with products that help drive customer retention and satisfaction. Protective Asset Protection is part of the financial services holding company, Protective Life Corporation. For more information about Protective Asset Protection call 800-794-5491, or visit