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Protective Asset Protection Enhances XtraRide RV Service Contract Program
Press Release - November 2019

Enhancements Include Coverage, Eligibility, Terms and Program Collateral/Training

CHESTERFIELD, MO - Protective Asset Protection, a provider of F&I programs and services announced new enhancements for its XtraRide RV Service Contract Program. These enhancements represent improvements that strengthen Protective’s service contract program for the RV industry, including updates to coverage, eligibility, rates, terms and program collateral.

RV dealers began selling the new program November 1, 2019 in all states except Washington. Key product enhancements include:

  • Coach level of coverage added for motor homes
  • NEW optional coverage now available for portable refrigerators and generators
  • Platinum level of coverage is now available for utility/cargo trailers
  • There is no longer an age limit for the tow vehicle or vehicle in tow under towing and roadside coverage
  • Sign and Drive for Tire and Wheel Coverage now available (the coverage was reimbursement only)
  • Increased the Optional Enhanced Service Call Coverage
  • Increased reimbursement amounts on several additional benefits
  • Increased eligibility to 14 model years


XtraRide service contracts are vital to keeping RVs in good condition and ready for their next trip no matter if it’s across the city or across the country. An estimated three out of ten RVs have a major breakdown by the second year in operation, and eight out of ten by their fifth year1. For RV dealers, these enhancements will help gain additional trust and higher customer satisfaction levels from clients who wish to protect their new investment from expensive repairs and costly breakdowns.


“Today’s RVs are built with some of the most advanced and sophisticated parts and technology, and it is imperative to keep things in proper operating condition for recreational use,” said Bill Koster, vice president – specialty products and training, “With this is mind, Protective is proud to enable its dealers to offer enhancements to the RV XtraRide service contract program so that customers have peace of mind knowing their RV is protected against the costs of unexpected mechanical breakdowns.”

Additional enhancements are included for eligibility requirements and terms. Modified marketing and training materials are also available for dealers. To learn more about XtraRide enhancements, click HERE




Protective Asset Protection is the originator of the DOWC and provides vehicle protection plans, GAP, and credit insurance through vehicle dealerships. Protective Asset Protection has been serving dealers for more than 55 years and currently provides products and services to automobile, marine, RV and powersports dealers. Protective Asset Protection is part of the financial services holding company, Protective Life Corporation.




Protective Life Corporation provides financial services through the production, distribution and administration of insurance and investment products throughout the U.S. Protective traces its roots to its flagship company, Protective Life Insurance Company – founded in 1907. Throughout its more than 110-year history, Protective’s growth and success can be largely attributed to its ongoing commitment to serving people and doing the right thing – for its employees, distributors, and most importantly, its customers. Protective’s home office is located in Birmingham, Alabama, and its 3,000+ employees are located in offices across the United States. As of March 31, 2019, Protective had assets of approximately $92 billion. Protective Life Corporation is a wholly owned subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750).