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Protective Asset Protection announces the availability of its Powersports Lifetime Battery Protection program
PRESS RELEASES - February, 13 2023
Chesterfield, MO (February 13, 2023) – Protective Asset Protection, a leading provider of F&I programs and services recently announced its new Powersports Lifetime Battery Protection program is now available in all states with the exception of Florida and Washington.
Protective’s Powersports Lifetime Battery Protection program ensures replacement coverage for new and used batteries for on-road motorcycles, off-road motorcycles, ATVs, UTVs, snowmobiles, personal watercraft and mopeds. It also covers diagnostic and labor costs, and battery replacement services can be performed at any licensed repair facility. Vehicles with one battery only are eligible for coverage, and product training for participating powersports dealers is available on Protective’s online training platform.


“It's important for powersports dealers to have the right service repair and parts replacement programs to keep customer satisfaction levels high,” said Bill Koster, vice president, specialty sales and training for Protective Asset Protection. “Powersports customers and enthusiasts want the very best for their units, and dealers who provide the right level of service ensure long-term customer relationships in what is still considered a challenging, unpredictable market and economy.”


According to industry observers, the weight of rising inflation and changing consumer confidence could have an impact on the powersports market in 2023. Overall, the market remains stable with relatively unchanged seasonality trends, and dealers remain focused on identifying the right programs that add value to their businesses. 



Protective Asset Protection has been providing F&I solutions for the automotive industry for over 60 years. We proudly serve thousands of dealerships throughout the U.S. and Puerto Rico, with innovative F&I products, training, dealer participation programs and technology. Our portfolio of vehicle protection plans, GAP coverage, limited warranties and ancillary products provide opportunities to generate revenue with products that help drive customer retention and satisfaction. Protective Asset Protection is part of the financial services holding company, Protective Life Corporation. For more information about Protective Asset Protection call 800-794-5491, or visit