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Protective Asset Protection launches GAP product offering for RV and marine dealers
Product Offering Represents Protective’s Ongoing Commitment to Helping RV & Marine Dealers’ Business Expansion Customer Service
ST. LOUIS - (June 6, 2024) – Protective Asset Protection, a leading provider of F&I programs and services, announced today it has made available a new Guaranteed Asset Protection (GAP) product offering for dealers and their customers in both the RV and marine industries. This new product option aims to provide comprehensive financial protection to owners of RVs and marine vessels, addressing a critical need in these growing markets.

GAP coverage is a crucial protection product that covers the difference between the actual cash value of a vehicle and the balance still owed on the financing in the event of a total loss. With the increasing value and popularity of RVs and marine vessels, having GAP coverage ensures that owners are not left with significant out-of-pocket expenses if their asset is totaled or stolen.


The introduction of GAP coverage for the RV and marine markets reflects Protective’s ongoing commitment to innovation and responsiveness to market needs. As the RV and marine sectors continue to grow, dealers are increasingly seeking ways to enhance their offerings and provide superior value to their customers. GAP coverage represents a significant opportunity for dealers to strengthen customer relationships and build loyalty by offering a product that protects their customers' investments. The program will be available for core, retro and reinsurance participation programs.


"Our new GAP coverage offering is designed to give RV and marine owners peace of mind, knowing that they are protected from substantial financial loss," said Bill Koster, vice president of specialty sales and training for Protective Asset Protection. "This product is particularly important in these industries where the value of the asset can depreciate faster than the loan balance. By bridging this gap, we are helping dealers provide an added layer of financial security for their customers. With this type of coverage, dealers can not only protect their customers' financial interests but also differentiate themselves in a competitive market. It's a win-win situation that enhances customer satisfaction and drives business expansion opportunities."



Protective Asset Protection has been providing F&I solutions for the automotive industry for over 60 years. We proudly serve thousands of dealerships throughout the U.S. and Puerto Rico, with innovative F&I products, training, dealer participation programs and technology. Our portfolio of vehicle protection plans, GAP coverage, limited warranties and ancillary products provide opportunities to generate revenue with products that help drive customer retention and satisfaction. Protective Asset Protection is part of the financial services holding company, Protective Life Corporation. For more information about Protective Asset Protection call 800-794-549 or visit