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Protective Asset Protection expands its dealer F&I professional development program with new courses and added resources 
PRESS RELEASES - May 17, 2023

In-Person & Online Curriculum Designed to Help Sharpen F&I Skillsets for All Levels

ST. LOUIS, MO (May 17, 2023) – Protective Asset Protection, a leading provider of F&I programs, services and dealer owned warranty company programs, has expanded its industry leading F&I professional development program for dealers, with added in-person and online curriculum and an additional new team member for its training team.

Advanced F&I Skills

Protective’s training team has created an Advanced Class for F&I Skills. The industry continues to evolve, and this class is designed to help senior F&I professionals sharpen their skillsets with a focus on the following:

  • Providing real-world knowledge

  • Practical skill building

  • Hands-on role-playing

  • Focusing on industry-wide best practices

  • Review streamlined interview techniques

  • Protective's philosophy and techniques

  • Advanced objection handling skills


The first Advanced Class will be in St. Louis on October 17-18.


Protective’s upcoming webinar series and training opportunities

Due to continued success and positive feedback, the Protective Training Institute will offer its monthly development webinar series in the second half of 2023. These valuable 30-minute webinars focus on timely, relevant content and will continue to be offered at 9:00 a.m. ET and 1:00 p.m. ET on the third Wednesday of each month. Visit Protective’s F&I Training pageOpens in a new tab to sign up for any of the webinars below. The topics include:

  • June 21 - How people make decisions 

  • July 19 - How do you introduce your menu of options

  • August 16 - Menu design and presentation 

  • September 20 - The role of professional curiosity

  • October 18 - Guiding your customer from no to yes

  • November 15 - Building your best closes

  • December 20 - A-Z process review


“The team at Protective has always placed a high priority on training and skill development for professionals of every skill level in the industry,” said Bill Koster, vice president of specialty sales and training for Protective Asset Protection. “We recognize that our dealer partners must have the proper knowledge to effectively educate their personnel on their F&I products which will help them protect their customer’s asset investments over the years.”


Agent Training Opportunity / Protective Agent Certification (PAC)

Protective’s Agent Certification (PAC) class provides a comprehensive, end-to-end solution with all the knowledge and tools needed to successfully represent Protective in the marketplace.Taught by experienced Protective team members, this two-day workshop will review all of the Protective product offerings, technology options, program structures and business processes professionals need to quickly build their book of Protective business.



F&I Sales Skills Course

F&I Sales Skills is a two-and-a-half-day course, instructed by seasoned and experienced sales trainers who provide real-world knowledge and practical skill building. This course is designed for professionals new to the role and seasoned professionals in need of a refresher.


A variety of topics are included in this class including but not limited to:

  • F&I Sales System, Menu Selling and Objection Handling/Closing the Sale Today

  • Learning Styles to Foster Trust and Build Rapport with Customers

  • Basic Laws and Regulations

  • Extended Service Contracts

  • GAP Coverage

  • Personalized Coaching


Click the links below to learn more about our upcoming F&I Sales Skills course opportunities:

F&I Sales Skills in Orlando (Automotive - Nov. 7-9)Opens in a new tab


Protective Asset Protection has been providing F&I solutions for the automotive industry for 60 years. We proudly serve thousands of dealerships throughout the U.S. and Puerto Rico, with innovative F&I products, training, dealer participation programs and technology. Our portfolio of vehicle protection plans, GAP coverage, limited warranties and ancillary products provide opportunities to generate revenue with products that help drive customer retention and satisfaction. Protective Asset Protection is part of the financial services holding company, Protective Life Corporation. For more information about Protective Asset Protection call 800-794-5491, or visit www.ProtectiveAssetProtection.comOpens in a new tab.