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Protective Asset Protection Celebrates 30 Years of RVDA Endorsement
PRESS RELEASES - August 18, 2022
Chesterfield, MO (August 18, 2022) – Protective Asset Protection, a leading provider of F&I programs and services, proudly celebrates the 30th anniversary of the National RV Dealers Association (RVDA) endorsement of Protective’s XtraRide service contract program. For over three decades, Protective has been fortunate to work with the RVDA to bring its members F&I solutions and valuable training to help support dealers and the RV industry.
RVDA is the only national association dedicated to advancing the RV retailer's interests through education, member services, industry leadership, and market expansion programs that promote the increased sale and use of RVs and that enhance the positive image of the RV experience. The organization is at the forefront of dealer-manufacturer issues, state and federal legislation that affects RV retailers, the national Go RVing advertising campaign, and educational programs covering all aspects of dealer operations. 

 Throughout the last 30 years, Protective has been committed to helping RV dealers offer the very best and most reliable F&I products that help RV owners keep their units on the road in safe, properly working condition so they may see the world with great comfort and convenience. Protective has ensured its nationwide network of RV dealers through the RVDA have access to ongoing F&I training programs, as well as affordable F&I products that cover all critical components.  

How it all began 

Starting as a division of General Electric (GE), Protective acquired leading, RV extended service contract program, XtraRide. Over the following decades, Protective has worked closely with the RVDA, dealers and agents that serve the industry to enhance and grow the program to best meet the ever-changing needs of RV owners.   

“Protective’s XtraRide service agreement earned the RVDA exclusive endorsement through its long-term commitment to dealers and their customers,” said RVDA President Phil Ingrassia. “Over the years, XtraRide has provided RV travelers with outstanding protection for their motorhomes and travel trailers. With the stability and financial resources of Protective behind it, it’s a service agreement that dealers can provide to their customers with confidence.” 

Additionally, providing RV dealers and their teams with the educational resources has been an area of focus with the Protective and RVDA relationship. Providing training to help RV dealerships better meet the protection needs of customers is key to helping dealers continue their success, regardless of environmental challenges. 

“Americans have long enjoyed taking to the open roads to go RVing across this great country of ours, and we’re proud to know we have played a special part in keeping that dream alive,” said Bill Koster, vice president of specialty products for Protective Asset Protection. “The RVDA, in conjunction with our agent and dealer partners remains vitally important to us, and we look forward to many more years helping dealers enable more memories for families and RV enthusiasts alike. With 30 years of endorsement from the RVDA, we remain confident dealers will continue to meet the protection needs of their customers.”  

 About Protective Asset Protection  

Protective Asset Protection has been providing F&I solutions for the automotive industry for 60 years. We proudly serve thousands of dealerships throughout the U.S. and Puerto Rico, with innovative F&I products, training, dealer participation programs and technology. Our portfolio of vehicle protection plans, GAP coverage, limited warranties and ancillary products provide opportunities to generate revenue with products that help drive customer retention and satisfaction. Protective Asset Protection is part of the financial services holding company, Protective Life Corporation. For more information about Protective Asset Protection call 800-794-5491, or visit