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Training Calendar and Registration

For further questions, or if you would like to discuss on-site training options, please contact us today at

F&I Sales Skills: The Art of Choosing

F&I Sales Skills is a 2 1/2-day course instructed by seasoned and experienced sales trainers who provide real-world knowledge and practical skill building. This hands-on learning focuses on applying what was learned and interacting with peers. Class participants will practice interview tactics and menu presentations using video role play exercises and real-world scenarios while learning from other F&I professionals from around the country. This course is designed for professionals new to the role and seasoned professionals in need of a refresher. A variety of topics are included in this class including but not limited to:

F&I System the ART of Choosing: Closing the Sale

F&I Sales System, Menu Selling and Objection Handling/Closing the Sale Today

Learning Styles to Foster Trust and Build Rapport with Customers

Extended Service Contracts

GAP Coverage

Personalized Coaching

F&I Sales Skills

Phoenix, AZ

January 10-12, 2023

RV, Marine and Powersports only


Marriott Phoenix Airport
1101 N. 44th St.
Phoenix, AZ 85008

F&I Sales Skills

Fort Lauderdale, FL

February 7-9, 2023

Automotive only


Hilton Garden Inn Fort Lauderdale Airport-Cruise Port
180 SW 18th Ave.
Dania Beach, FL 33004

F&I Sales Skills

Orlando, FL

February 28 - March 2, 2023

RV, Marine and Powersports only


Hyatt Regency Orlando International Airport
9300 Jeff Fuqua Blvd.
Orlando, FL 32827

F&I Sales Skills

Chicago, IL

April 11 - 13, 2023

Automotive only


Sheraton Suites Chicago O'Hare
6501 Mannheim Road
Rosemont, IL 60018

F&I Sales Skills

Seattle, WA

June 13 - 15, 2023

Automotive only


Courtyard by Marriott Seattle Bellevue/Downtown
11010 NE 8th St.
Bellevue, WA 98004

Protective Agent Certification (PAC)

How to Sell Protective is now 2 days. The class is focused specifically on product, key protective managers, and all our participation programs including the Protective Dealer Owned Warranty Company.

Protective Asset Protection delivers proven training programs designed to empower our agents to develop, retain and win new business. Our courses provide real-world tools, techniques, and tactics you need to excel. Our Protective Agent Certification (PAC) class provides a comprehensive, end-to end solution with all the knowledge and tools needed to successfully represent Protective in the marketplace. Taught by experienced Protective team members, this 2-day workshop will review all the Protective product offerings, technology options, program structures and business processes you will need to quickly build your book of Protective business.

Protective Agent Certification

St. Louis, MO

February 22-23, 2023


Le Meridien St. Louis Clayton
7730 Bonhomme Ave.
St. Louis, MO 63105

Performance Webinar Series - Pathway to Success

The third Wednesday of every month, Protective will host a 30-minute session designed to introduce or reimagine ideas, processes, philosophies and psychologies that are currently being used by some of the most successful F&I managers in the country. Sessions will include 5-10 minutes for Q&A.

Understanding sales resistance


Wednesday, February 15, 2023

Active listening skills


Wednesday, March 15, 2023

How to effectively sell intangibles


Wednesday, April 19, 2023

Customer interview: Best practices


Wednesday, May 17, 2023

How people make decisions


Wednesday, June 21, 2023