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A message about cybersecurity attacks impacting our industries

Data protection and security are a top priority at Protective. Cyberattacks are impacting a major DMS provider, and our technology teams have taken the necessary steps to ensure Protective’s systems are not impacted. Our systems have not been compromised, and we will continue to implement the highest standards of security. We are monitoring the situation closely and will take additional precautions if needed.

Man and woman excited for their vehicle protection
Man and woman excited for their vehicle protection
Protective Asset Protection – serving others by providing the right solutions.
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Auto products
Marine products
RV products
Powersports products
we are all protectors
Because we're all protectors
More than ever before, people need help meeting their protection needs. For 60 years Protective Asset Protection has remained committed to helping people protect their automotive, marine, powersports and recreational assets. We provide innovative, valuable and affordable F&I products and solutions that are easy to understand. Learn more about the Protective brand and how we help people protect tomorrow so they can embrace today.
Products and people you can trust
We realize that business relationships are about more than profit generation—they're about generating trust and doing the right thing. Each person who represents Protective understands this simple, yet powerful outlook. That's why in addition to the pride that we take in the portfolio of products that we offer, we also take pride in our people.
product and people you can trust
Rest assured you are protected
Rest assured, you're protected
Protective has been serving people for more than 115 years. When you decide to carry Protective products, rest assured that you’re doing not only what is best for your customers, but what is best for your dealership.