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 About Us

What We Do

Protective Asset Protection has been providing F&I solutions for the automotive industry since 1962. We proudly serve thousands of dealerships in the automotive, RV, powersports and marine industries by providing innovative F&I products, training and technology. Our portfolio of vehicle protection plans, guaranteed asset protection (GAP), limited warranties and credit insurance programs provide dealerships the opportunity to generate revenue through the sale of products that help consumers protect their tomorrow, so they have the freedom to embrace today.

What Sets Us Apart

We deliver value to our dealerships by building long-term relationships and offering innovative solutions to improve customer satisfaction while increasing F&I revenue. Our passionate employees and independent insurance agents are constantly working to bring dealerships the best solutions. We help increase day-to-day productivity through training, professional claims processing, experienced underwriting and administration. We have paid out over $2 billion in claims and make the claims process simple, easy and fast, allowing dealerships to stay focused on their customers.1 We provide these valuable products and services in furtherance of our brand promise: “Protect Tomorrow. Embrace Today.™”

A Strong Foundation

Protective Asset Protection is a business segment of the financial services holding company, Protective Life Corporation, and operates through subsidiaries of that company. Protective Life Corporation is a wholly owned subsidiary of The Da-ichi Life Insurance Company, Limited (“Dai-ichi Life”). Protective Life Corporation Generally Accepted Accounting Principles (GAAP) assets total $69.3 billion.2

Dai-ichi Life is one of the largest global insurers and is traded on the Tokyo Stock Exchange (TYO: 8750). Dai-ichi Life’s consolidated total assets equal $418.19 billion.2

$2 billion paid in customer claims from inception to date as of 1/2013.

2 Amounts are as of June 30, 2015 and are based on exchange rate of 1USD = 120.17 yen. Each of Protective Life Corporation and The Dai-ichi Life Insurance Company, Limited is a separate legal entity, and neither is responsible for the financial condition or obligations of its subsidiaries.