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 About Us

Protective Dealer Services What We Do

Protective Asset Protection provides F&I products and solutions focused on enhancing your profitability and customer satisfaction. We proudly serve over 8,000 franchise and independent dealerships in the auto, marine, powersports and recreation vehicle industries throughout the U.S. Our portfolio of service contracts, GAP and credit insurance programs provide you a unique opportunity to create new revenue streams with products your customers should not be without.


What Sets Us Apart 

We deliver value to our dealerships by building long-term relationships and offering innovative solutions to maximize your F&I revenue.  Our passionate employees and independent insurance agents are constantly working to bring you more profitable options for your dealership.  We help to increase your day-to-day productivity through training, professional claims processing, experienced underwriting and administration and new technologies ... living by our brand promise: "Protect Tomorrow. Embrace Today.™"


We have been bringing strong products and field leadership to our dealerships since 1962—that’s over 50 years of dedicated, experienced service. We have paid out $1.9 billion in claims while making the claims process simple, easy and fast, allowing you to stay focused on sales.   


How We Do Business

Protective Life Corporation was established on a profound belief in the American dream. Since 1907, its subsidiary Protective Life Insurance Company has remained true to its core values. This unwavering commitment to treating people the way we would like to be treated has been rewarded with stable, long-term relationships and trust. We embody that same entrepreneurial spirit, and we look forward to serving you with integrity and trust for many years to come.


$1.9 billion paid in customer claims from inception to date as of 11/2012.