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 About Us



What We Do

Protective Asset Protection provides F&I products and solutions focused on enhancing your profitability and customer satisfaction. We proudly serve thousands of franchise and independent dealerships in the auto, marine, powersports and recreation vehicle industries throughout the U.S. Our portfolio of service contracts, GAP and credit insurance programs provide you a unique opportunity to create new revenue streams with products your customers should not be without.



What Sets Us Apart 

We deliver value to our dealerships by building long-term relationships and offering innovative solutions to maximize your F&I revenue.  Our passionate employees and independent insurance agents are constantly working to bring you more profitable options for your dealership.  We help to increase your day-to-day productivity through training, professional claims processing, experienced underwriting and administration and new technologies ... living by our brand promise: "Protect Tomorrow. Embrace Today.™

We have been bringing strong products and field leadership to our dealerships since 1962—that’s over 50 years of dedicated, experienced service. We have paid out over $2 billion in claims while making the claims process simple, easy and fast, allowing you to stay focused on sales.  



Our Strong Foundation

Our parent company is Protective Life Corporation, which is a wholly owned subsidiary of The Dai-ichi Life Insurance Company, Limited (“Dai-ichi”) and whose consolidated Generally Accepted Accounting Principles (GAAP) assets total $70.5 billion. Dai-ichi is among the largest global insurers and is traded on the Tokyo Stock Exchange (TYO: 8750). 

Protective Life Corporation, which today offers a broad portfolio of life and specialty insurance and investment products, traces its roots to the Corporation's flagship company, Protective Life Insurance Company. Throughout our more than 100-year history, we have been a values-driven company.

$2 billion paid in customer claims from inception to date as of 1/2013.