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We do the right
thing for our

We serve others
by providing the
right solutions.

We build our
based on trust.

We simplify
we do..

Protect Tomorrow. Embrace Today.™

More than ever before, people need help meeting their protection needs. For more than 55 years Protective Asset Protection has remained committed to helping people protect their automotive, marine, powersports and recreational assets. We provide innovative, valuable and affordable F&I products and solutions that are easy to understand. Learn more about the Protective brand and how we help people protect tomorrow so they can embrace today.

Products and People You Can Trust

We realize that business relationships are about more than profit generation—they're about generating trust and doing the right thing. Each person who represents Protective understands this simple, yet powerful outlook. That's why in addition to the pride that we take in the portfolio of products that we offer, we also take pride in our people.

Rest Assured, You're Protected

When you decide to carry Protective products, rest assured that you’re doing not only what is best for your customers, but what is best for your dealership.

Learn about our Finance & Insurance training solutions. Learn more ›
Join the 8,000 dealerships who proudly sell our products. Join today ›
Are you a consumer? Learn about our protection plans. More details ›

Protective has been serving people
for more than 100 years

Earned dealers more than $330 millions
through dealer participation programs

Protective has been serving people
for more than 100 years

Paid more than $1.9 billions
in customer claims

More then 2.5 million
active contracts

Protective Asset Protection been
serving dealers for more than 50 years

© 2017 Protective Life Corporation