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Protect Tomorrow. Embrace Today.

More than ever before, people need help meeting their protection needs. For 50 years Protective Asset Protection has remained committed to helping people protect their automotive, marine, powersports and recreational assets. We provide innovative, valuable and affordable F&I products and solutions that are easy to understand. Learn more about the Protective brand and how we help people protect tomorrow so they can embrace today. 


Products and People You Can Trust

We realize that business relationships are about more than profit generation—they're about generating trust and doing the right thing.  Each person who represents Protective understands this simple, yet powerful outlook.  That's why in addition to the pride that we take in the portfolio of products that we offer, we also take pride in our people.


Rest Assured, You're Protected

When you decide to carry Protective products, rest assured that you’re doing not only what is best for your customers, but what is best for your dealership.

Clients can log into the F&I Cafe for important information.

    Learn about our Finance & Insurance training solutions Learn More
    Join the 8,000 dealerships who proudly sell our products Learn More
    Are you a consumer? Learn about protection plans. Learn More

Protective Asset Protection

We have field representatives ready to visit your dealership to help you make the move to Protective. Complete the form below to be contacted and automatically enrolled in a drawing for an iPad.

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