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Mar 4

CHESTERFIELD, Mo. – March 4, 2015 – Protective Asset Protection has launched program enhancements to the XtraRide RV Service Contract Program. These updates represent product improvements that will strengthen Protective Asset Protection’s service contract offering for the RV industry. RV dealers began selling the new program March 1, 2015 in all states except Maryland. Dealers in the state of Maryland can begin selling the enhanced program May 1, 2015.

The program enhancements include a new coverage level, increased additional benefits coverage and more term options. The most exciting program enhancement is the addition of a new Gold coverage. This new level of coverage offers a lower price option that dealers can offer their customers that do not want the robust coverage and additional benefits provided by the industry-leading Platinum Coverage.

For more information about the XtraRide RV Program enhancements call 800-323-5771 or email

For more information about Protective Asset Protection visit


Protective Asset Protection provides vehicle protection plans, GAP, and credit insurance through dealerships and financial institutions. Protective Asset Protection has been serving dealers for more than 50 years and currently provides products and services to automobile, marine, RV and powersports dealers. Protective Asset Protection is part of the financial services holding company, Protective Life Corporation.


Protective Life Corporation

Jennefer Meyer, 205-268-4122

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