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 Protective Training Team


Director of Training Rich Moore

Rich Moore

Rich first ventured into the auto industry in 1985 in sales. Since that time he has held sales and sales management roles in different industries. After several successful years on the sales side he moved into the training arena and has been both trainer and training management over the years. Rich  joined Protective in 2011 as our Director of Training.



F&I Trainer Jeff Fischer

Jeff Fischer

Jeff started his career in the auto industry in 1984 and held various roles including eight years in F&I roles and as a dealer principal. He joined Protective in 2010 and currently supports the Texas marketplace.



F&I Trainer James Mercer

James Mercer

James started his career in the car business after graduating from Minnesota State University in 2001. After much success in sales, he quickly moved up the managerial ranks at various stores in the Twin Cities area. James joined Protective in 2006 and supports the marketplace in Minnesota and the Dakotas.  

Director of Training Rich Moore

Matthew Lopez

Matthew joined Protective in 2013 as Regional Manager and supports the marketplace in California, Arizona, and Hawaii.