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Protective Training Team

Auto Trainers

Stephen FalesStephen Fales Regional Vice President

Stephen started his career in the automobile industry in 1987. After holding positions of Salesperson, Sales Manager, General Sales Manager, and General Manager, he transitioned to training and servicing of dealers in 2006. He resides in a suburb of Boston and supports the Northeast Region.


James Mercer

James Mercer Regional Vice President

James started his career in the car business after graduating from Minnesota State University in 2001. He started in the car business in 2001. He held many positions from sales, finance sales manager and finance director. He started with Protective in 2006 as an account executive. With much success he was promoted to regional manager, and again promoted to regional VP.


Dave CottisDave CottisRegional Manager

Dave Cottis has 20 years of experience in the Automotive industry. He has 10+ years of retail experience holding positions from Sales Associate up to Sales Manager and is an expert in the sales and management process of Dealer operations. Dave has spent the last 10 years in the Insurance and training side of the business and has trained finance managers all the way up to general managers on process and operations. He is our Protective regional sales manager covering the entire southeast of the United States up to the Washington DC market.


Matthew Lopez

Matthew LopezRegional Manager

Matthew joined Protective in 2013 as Regional Manager and supports the marketplace in California, Arizona, and Hawaii.



Chris NormanChris Norman – District Sales Manager

Chris got into the retail auto industry immediately after graduating college; he spent the next 10 years in dealership finance departments. He joined Protective in 2016 and currently supports the Chicago region.


Specialty Trainer

Stephen FalesPaul Sheldon Regional Vice President

Paul joined Protective in 2013 and serves as the Western Regional Manager for Specialty Products (RV, Marine, and Powersports). He has been training dealership personnel in F&I, Sales and Customer Service since 1992.

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