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 Press Releases
Nov 16



CHESTERFIELD, Mo. – November 16, 2016 – Protective Asset Protection has launched its new Powertrain Warranty for Life program. This new limited warranty program plays an important role in Protective Asset Protection’s growing presence in the independent auto dealership market. This new program is designed as a dealer obligor warranty for independent auto dealers, but will also be available to franchise auto dealers that wish to utilize this unique powertrain limited warranty.

 

Powertrain Warranty for Life protects many of the major components of a vehicle for as long as the customer owns the vehicle, after a short waiting period of 90 days and at least 3,000 miles, the program includes other benefits such as rental car reimbursement and provide for several deductible options.

 

“There are shifts in the industry that created an opportunity for a powertrain warranty designed for the high mileage vehicles of independent dealerships,” said Mark Edmundson, vice president – independent auto sales for Protective Asset Protection.

 

The new powertrain warranty program provides dealerships with an opportunity to provide greater peace of mind for car buyers, while point-of-purchase and digital materials are available to help inform customers of the program’s value.

 

“We are excited to launch our latest powertrain warranty program to meet the needs of independent dealers and their customers. This program will help differentiate their dealership from their competitors and increase customer satisfaction and retention,” said Rick Kurtz, senior vice president – distribution for Protective Asset Protection.

 

About Protective Asset Protection

Protective Asset Protection provides vehicle protection plans, GAP, credit insurance, training and other F&I services through vehicle dealerships. Protective Asset Protection has been serving dealers for more than 50 years and currently provides products and services to automobile, marine, RV and powersports dealers. Protective Asset Protection is part of the financial services holding company, Protective Life Corporation.

 

For more information about the Protective Asset Protection call 800-323-5771 or visit www.protectiveassetprotection.com.

 

ABOUT PROTECTIVE LIFE CORPORATION

Protective Life Corporation provides financial services through the production, distribution and administration of insurance and investment products throughout the U.S. The flagship subsidiary, Protective Life Insurance Company, was founded in 1907. Protective’s home office is located in Birmingham, Alabama and as of September 30, 2016, Protective had assets of approximately $76.2 billion. Protective Life Corporation is a wholly owned subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750, “Dai-ichi”).

 

For more information on Protective, please visit www.protective.com

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