The Asset Protection Division of Protective Life Insurance Company ("Protective Life"), a wholly-owned subsidiary of Protective Life Corporation (“Protective”),has entered into an agreement with MAPFRE ASISTENCIA, a subsidiary of MAPFRE, S.A., under which the companies will work together to develop and market vehicle service contracts and related insurance products outside of the United States and Canada.

The 2010 XtraRide program includes a new way to cover a dealer’s entire rental fleet.

The Protective Asset Protection Division is actively engaged in giving back to the community.

Protective Life Insurance Company (“Protective”) confirmed today that on October 1, 2009 it acquired the service contract business of Prizm Group, Inc. (“Prizm”), located in Denver, Colorado.

Dylan Doran has joined The Asset Protection Division of Protective Life as a Divisional Vice President with responsibilities for the Western Division.  Doran comes to Protective from JM&A where he served in a variety of key sales leadership roles.

The Asset Protection Division of Protective Life has chosen Ristken Software Services and their automotive menu software solutions to support the Protective dealership F&I departments.

The Powersports Group of Protective’s Asset Protection Division is adding GAP coverage for its Powersports dealers. This new product offering provides broader coverage for consumers purchasing a variety of powersport products.

The Marine Group of Protective’s Asset Protection Division is adding GAP coverage for its marine dealers. This new product offering provides broader coverage for consumers purchasing new and pre-owned boats.